Modesty as a virtue: the KODAK PIXPRO FZ45 and the art of not trying to impress anyone

Descripción

Some cameras arrive on the market promising the sky, 8K video, the moon, and—if you’re not careful—digital immortality. And then there is the KODAK PIXPRO Friendly Zoom FZ45-BK, which does the opposite. It doesn’t shout, it doesn’t boast, it doesn’t show off. It simply says: I’m a camera. And, paradoxically, that is exactly where its charm lies.

In an age of runaway megapixels and menus more complex than a philosophy textbook, this camera feels like a handwritten footnote in pencil. Discreet. Clear. Functional. Almost an act of quiet resistance.

16 megapixels: enough is more than enough

Sixteen megapixels may sound almost quaint today, like an old phone that somehow still works. But let’s be honest: it’s more than sufficient for everyday use—sharp photos, family memories, unpretentious travel shots, moments that don’t need to be enlarged until reality starts to crack.

Here the antithesis is clear: fewer numbers, more intention. The FZ45 doesn’t want you chasing technical perfection; it wants you enjoying the moment without overthinking it.

4× optical zoom: getting closer without intruding

The 4× optical zoom is like taking four polite steps forward. It’s not paparazzi-level reach, but it’s versatile enough for landscapes, spontaneous portraits, or small details the eye tends to miss from afar.

Its wide-angle lens (about 27 mm equivalent) encourages you to open the frame, to include more of the world instead of isolating it. This is a camera that prefers addition over exclusion.

2.7-inch LCD screen: just what’s needed

The 2.7-inch LCD screen does its job with almost touching honesty. It doesn’t try to dazzle or compete with the latest smartphone displays. It’s clear, straightforward, functional—a small stage where the photo appears as it is, without emotional filters.

Like a mirror that refuses to flatter.

Friendly Zoom design: a camera that doesn’t intimidate

Kodak calls it Friendly Zoom, and the name fits. This is a camera that doesn’t intimidate its user. It demands no prior knowledge, no monk-like patience. It’s ideal for beginners, teenagers, older users, or anyone who simply wants to take photos without feeling judged by technology.

Lightweight, compact, sober in black, the FZ45 fits into a backpack, a drawer, or an ordinary afternoon. It’s designed to be present, not to dominate.

A camera for remembering, not competing

The final irony is delicious: in an era obsessed with creating content, this camera seems designed to create memories. It doesn’t chase likes; it builds albums. It doesn’t aim for virality; it aims for permanence.

The KODAK PIXPRO FZ45-BK is not a camera to show off. It’s a camera to use. And today, that feels almost revolutionary.